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    項目概述

    由LLA建筑設計公司(Laguarda.Low Architects)擔任商業平面布局及室內設計的天津K11 Select坐落于天津濱海新區的周大福金融中心內。項目交通便捷,津濱輕軌和京津高鐵可直達?傮w項目建筑面積約4.3萬平方米,以獨特的設計融合匯聚高端商業,高級的藝術和文化創意,引領商圈格局的重塑與升級。天津K11 Select旨在為2021年的“濱城”打造消費體驗與文化力量能夠共融且蓬勃發展的全新空間,并為天津市民帶來前所未有的藝術文化購物新體驗。

    Project Overview
    With commercial layout and interior design by Laguarda.Low Architects, K11 Select is a trendy destination located in the 530-meter Tianjin CTF Finance Centre in Tianjin Binhai New Area. The surrounding site includes an International Golf Club, Tianjin Cultural Center - including a city library and several museums, the TangGu bullet train station, and several parks.
    With direct access to Tianjin Metro Line 9 and Beijing-Tianjin Intercity Railway,the project has convenient transportation connections with the city and the larger metropolitan region. With an overall area of approximately 43,000 square meters, Laguarda.Low's unique design integrates high-end retail, high-end art and cultural creativity, and leads in the remodeling and upgrading of the entire business district. Tianjin K11 Select creates a new space where consumer experience and cultural power blends and flourishes, bringing an unprecedented art and cultural shopping experience to Tianjin citizens.

    探索之河:天津K11 Select商業藝術中心第1張圖片
    △五層禪意園© 舒赫

    商業定位及布局

    于2008年創立的K11集團在面對商業空間陷入同質化的大潮時,用藝術文化打破了傳統市場的桎梏,開創了國內獨樹一幟的“文化零售”先河,并推出了多個相關品牌。其推出的子品牌K11 Select旨在為千禧世代打造「潮&趣」生活主場,為年輕消費者提供“實驗性”與“未來感”并存的藝術文化購物新體驗。正如行業人士所說,“隨著電商影響不斷擴大,Z世代的需求愈加多變,創新商業模式涌現,新零售則更需要我們的探討與實踐”,而K11 Select正是K11對新零售做出的新探索。

    Project Positioning & Retail Strategy
    The K11 Group, founded in 2008 and faced with the tide of homogenized retail spaces, have broken the shackles of the traditional market with art and culture, creating a unique "cultural retail" precedent in China and launching a number of related brands. Its sub-brand, K11 Select, createsan exclusive"trendy& fun" life home for the new generation of consumers aged 18-25, aimed at their consumption demands of an "unlimited imagination of the future" and "tasting new things", providing new artistic and cultural shopping experiences of "experimental" and "sense of future" for young consumers full of curiosity and advocating personality and pursuing taste. As industry insiders have said, "As the influence of e-commerce continues to expand, the needs of Generation Z have become more and more changeable, and innovative business models have emerged. New retail needs our discussion and practice". K11 Select is K11 Group's new exploration of new retail.

    探索之河:天津K11 Select商業藝術中心第2張圖片
    △項目外觀及周大福金融中心 © Edgar Wong

    作為K11集團在天津布局的首個文化零售項目,天津K11 Select購物藝術中心延續K11的核心精髓,將“藝術·人文·自然”元素完美融合在購物體驗之中。通過精心設計的商業布局與動線,融合獨具特色的零售店鋪、主題空間、限量藝術活動與藝術品等,讓新世代于文化創意的力量中迸發活力。

    As K11 Group's first cultural retail project in Tianjin, K11 Select continues the core essence of K11 and perfectly integrates "Art, Humanity and Nature" into the shopping experience. Through the meticulously designed commercial layout and circulation, the integration of unique retail stores, themed spaces, limited art activities and artworks, etc., allows the new generation to burst into vitality in the power of cultural creativity.

    探索之河:天津K11 Select商業藝術中心第3張圖片
    △整體內部空間 © 舒赫

    項目由B1至L5共六層,依次為:未來食藝、未來精選、未來風尚、未來酷玩、未來潮趣、未來花園。不僅致力實現無縫數碼零售體驗,改變傳統實體零售模式,為顧客帶來未來感十足的多元互動數碼體驗;更是總計引進60余家優質品牌,其中有超過30家獨家店、首店、新概念店以及K11 Select專屬形象店,包括濱海獨家的星巴克HP臻選店、首次進駐天津的T11生鮮超市、首次且獨家落地天津K11 Select的華為授權體驗PLUS店、DJI大疆新天津城市店等。

    The project has six floors from B1 to L5, which are: future taste, future feature, future fashion, future cool&play, future trendy fun and future garden. It is not only committed to realizing a seamless digital retail experience, but also to changing the traditional physical retail mode and bringing customers a diversified interactive digital experience with a full sense of thefuture - more than 60 high-quality brands have been introduced, including more than 30 exclusive stores, first stores, new concept stores and K11 Select exclusive flagship stores. This unique tenant mixbrings an unprecedented new concept of Cultural Retail for generation Z, local consumers and tourists from all over the country.

    探索之河:天津K11 Select商業藝術中心第4張圖片
    △首層主入口中庭 © 舒赫

    室內設計理念

    LLA延續K11獨特的文化零售概念,將“藝術·人文·自然”核心元素融入顧客體驗,并圍繞“未來生活實驗場”的定位,加入未來與科技的元素。以天津獨特的運河文化為靈感,提出以“A River of Discovery探索之河”為設計理念,締造全新的城市空間有機體。

    Design Concept
    K11 Select creates an immersive creative journey by integrating the central elements "Art, Humanities, and Nature" into a customer experience. Focusing on the positioning of the "Future Life Experimental Ground", elements of the future and technology are added. Inspired by Tianjin's unique canal culture, Laguarda.Low's design concept of "A River of Discovery" creates a new urban organism.

    探索之河:天津K11 Select商業藝術中心第5張圖片
    △室內空間設計手稿© LLA

    以“A River of Discovery探索之河”為設計靈感出發點,室內整體空間宛如被自然溪流雕刻而成,通過一體化的吊頂與扶梯設計,與垂直空間自然相連,創造出優雅的流線型空間。

    The interior design of K11 Select is shaped like a space in nature, carved by the flow of a river. The streamlined flow of the horizontal space is created by the elegant curvesthat are naturally connected to the vertical space through the integrated escalator design.

    探索之河:天津K11 Select商業藝術中心第6張圖片
    △地下一層 © 舒赫

    蜿蜒曲折的鋪地設計以及簡潔明快的無縫照明設計在連續的空間中疊加上不同維度的流動曲線,形成富有層次與動感的“河流”串聯起商業與藝術空間,引導顧客在其中游覽探索。

    The winding floor paving and seamless lighting design superimpose flow curves of different dimensions in a continuous space, forming a hierarchical and dynamic "river" connecting commercial and artistic spaces, guiding customers to explore and experience.

    探索之河:天津K11 Select商業藝術中心第7張圖片
    △三層 © 舒赫

    探索之河:天津K11 Select商業藝術中心第8張圖片
    △三層© 舒赫


    不同“河流”的交匯處形成了特殊的展陳空間,為近四十件由國內外藝術家創作的當代藝術品提供了展示的舞臺,將藝術文化的氣息渲染于商業空間的方寸間。

    The intersection of different "rivers" forms unique exhibition spaces, which provide stages for nearly 40 contemporary artworks created by domestic and foreign artists, the breath of art and culture is expertly woven into every square inch of commercial space.

    探索之河:天津K11 Select商業藝術中心第9張圖片
    △中庭-藝術品展陳空間 © Edgar Wong

    探索之河:天津K11 Select商業藝術中心第10張圖片
    △三層枯山水景觀及藝術品展示 © Edgar Wong


    整體設計材料采用素雅白色GFRG雕刻和大理石鋪地,以在動態的商業空間中營造出典雅沉靜的藝術陳列氛圍。

    The interior is sculpted with white GFRG, marble stone paving, and state-of-the-art lighting to create an elegant and refined art show atmosphere in the dynamic and active commercial space.

    探索之河:天津K11 Select商業藝術中心第11張圖片
    △四層© 舒赫

    在構筑統一設計語言大框架的同時,建筑師也在各層融入不同的元素以對應相應主題。其中,讓人仿佛置身于太空艙的洗手間設計、光影互動的電梯廳融合了未來科技感。

    While designingthe framework for a unified design language, Laguarda.Low incorporated different elements on each floor to correspond to the unique themes. The"Space Capsule"restroom design and the"Light and Shadow"elevator hall integrate the sense of future technology.

    探索之河:天津K11 Select商業藝術中心第12張圖片
    △二層主衛生間-女士 © 舒赫

    探索之河:天津K11 Select商業藝術中心第13張圖片
    △一層電梯廳© 舒赫


    位于五層的穹頂設計為空間引入充足的自然光線,室內的枯山水景觀、綠色植物幕墻與公區的綠色點綴,又彰顯出人與自然的和諧相處。

    The skylightdesign introduces ample natural light into the space. The indoor dry landscape, green plant curtain wall and green embellishment of the public area also demonstrate the harmony between man and nature.

    探索之河:天津K11 Select商業藝術中心第14張圖片
    △中庭、玻璃穹頂天窗© Edgar Wong

    探索之河:天津K11 Select商業藝術中心第15張圖片
    △穹頂© 舒赫

    探索之河:天津K11 Select商業藝術中心第16張圖片
    △五層連接塔樓的綠色通廊© 舒赫


    特色空間

    入口——波紋走廊

    K11 Select的入口設計受到不同形態的水波紋的啟發,利用白色啞光的GFRG創造出起伏的“波紋”,波紋間的層層燈光在墻面緩緩的退暈,營造出出離的未來感。簡明輕快的設計語言與外立面協調統一,又以充滿儀式感的場景預示著“探索之河”的開始。

    Special Features
    Wave Corridor
    Each entrance of K11 Select provides unique gateway experience to the customers through a "wave corridor"design inspired by different states of water. Customers enter the interior space through three-dimensional waves in different forms. The repetitive undulating white matte-finished GFRG waves create a sensual transition as the beginning of new Journey, "River of Discovery."

    探索之河:天津K11 Select商業藝術中心第17張圖片
    △主入口空間概念圖 © LLA

    探索之河:天津K11 Select商業藝術中心第18張圖片
    △主入口外部 © 舒赫

    探索之河:天津K11 Select商業藝術中心第19張圖片
    △主入口空間© 舒赫

    探索之河:天津K11 Select商業藝術中心第20張圖片
    △入口© 舒赫


    太空艙衛生間

    位于二樓的專用洗手間以太空艙作為設計出發點,為顧客創造出充滿未來感的獨特體驗. 封閉分離的廁所隔間如科幻世界的太空膠囊,最大限度的保護了用戶的隱私,也提高了空間品質。

    Space Capsule Toilet
    The special toilet located on the second floor presents a new concept of a unique and futuristicrestroomexperienceforcustomers. Theenclosedandseparatetoilet compartmentsare like space capsules in a science fiction world, which maximizes the privacy of users and improves the spatial experience.

    探索之河:天津K11 Select商業藝術中心第21張圖片
    △二層主衛生間平面手稿 © LLA

    探索之河:天津K11 Select商業藝術中心第22張圖片
    △二層主衛生間-男士© 舒赫


    隔間內的水槽、鏡子和馬桶均采用定制,與膠囊分離。公用洗手池邊角的曲面處理,被波浪形墻面包圍的橢圓形鏡子,小便器隔板與弧形墻面上平滑地連接,無縫自由彎曲的線性照明,靈感來自河中鵝卵石的天花板燈以及蜿蜒的鋪地設計,所有元素之間界限模糊,都與有機空間融為一體,創造出“從未來而來”空間感。

    The sink, mirror, and toilet inside of each individual space capsule toilet compartment are all integratedand fabricated with customized GFRC. Separate from the capsules, the corners of the sinks are treated with curved surfaces, oval shaped mirrors flush with the wall, and urinal partitions smoothly growing out of the wallsseamlessly. All elements are integrated within an organic space that has seamless free curved linear ambient lighting, ceiling lights inspired by pebble stones in the river, and granite stone finished paving.The integrated space designed with natural flow creates a"sense of future" with an ambiguous boundary among disparate elements.

    探索之河:天津K11 Select商業藝術中心第23張圖片
    △二層主衛生間-男士© 舒赫

    探索之河:天津K11 Select商業藝術中心第24張圖片
    △二層主衛生間-男士© 舒赫


    五層禪意園

    充滿流線與韻律,仿佛自然形成的空間設計是K11 Select的主旋律之一。項目五層通過木質飾面玻璃穹頂天窗引入自然光。鵝卵石、沙灘、灌木叢和藝術的禪意花園,為訪客提供了在大自然中的寧靜休息。游客可以通過一系列旋轉的艙壁雕刻的峽谷空間欣賞整個商場的壯觀全景。關注人與自然的可持續發展,創造城市新空間,成為回饋城市的有機體。

    Zen Garden
    The space design takes shape in nature, which is one of main themes of K11 Select, full of streamline and rhythm. The fifth floor of the project introduces natural light through the glass dome skylight with wooden finish frame. Zen gardens with pebbles, sands, bushes, and Art along with a grove of trees outside the skylight provides customers with a peaceful rest in nature. Visitors can enjoy the spectacular panoramic view of the entire mall through the canyon-like space carved by a series of swirling bulkheads. It pays attention to the sustainable development of man and nature, creates a new urban space, and becomes an organism that feeds back to the city.

    探索之河:天津K11 Select商業藝術中心第25張圖片
    △五層禪意園 © 舒赫

    探索之河:天津K11 Select商業藝術中心第26張圖片
    △五層禪意園© 舒赫


    不同于其他K11 采取繁復的手法營造空間奇觀,天津K11 Select更希望以一種柔和的姿態介入和鏈接商業與藝術,在熱烈豐富的商業空間與高貴疏離的藝術空間中找到一種平衡,創造出適宜多元化形式的環境氛圍,最大限度的展示商品與藝術品本身。未來的商場如何不斷更新以適應人們物質與精神所需的變化,LLA已然給出了一個均質包容且充滿“呼吸感”的新答案。

    Differing from other K11 methods which are more complicated increating spatial wonders, Tianjin K11 Select intertwines commerce and art with a gentle attitude, finding a balance between the warm and rich commercial space and the noble and unique art space, and createsan environment suitable for diversified forms, maximizing the display of products and artworks. How does one update a future shopping mall for anew generation's everchanging needs? Laguarda.Low has given a new answer that is inclusive and full of life, the "feeling of breathing".

    探索之河:天津K11 Select商業藝術中心第27張圖片
    △首層吊頂平面圖 © LLA

    探索之河:天津K11 Select商業藝術中心第28張圖片
    △二層吊頂平面圖 © LLA


    項目信息
    項目名稱:天津K11 Select
    業主:香港新世界發展有限公司
    地址:天津市濱海新區第一大街與新城西路交匯處東北角
    規模:43,000 m2
    開業時間:2021年5月29日
    設計公司:LLA建筑設計公司/Laguarda.Low Architects (LLA),www.laguardalow.com
    LLA設計范圍:購物中心商業平面布局及室內設計
    主創設計師:John Low / AIA
    資深設計師:宋俊圭 / LEED AP
    項目經理:黃以基 / AIA
    LLA設計團隊主要成員:Sarah Lowe、Andy Fast、慎仁錫
    塔樓設計及商場外立面設計單位:SOM
    景觀設計單位:ATLAS (China)
    燈光顧問:BPI
    攝影師:舒赫建筑攝影工作室、黃以基

    Project Information
    Project Name: Tianjin K11 Select
    Client: New World Development Company Limited
    Location: Tianjin, China
    Scale: 43,000 Square Meters
    Status: Built, Opened in May2021
    Design Firm: Laguarda.Low Architects (LLA), www.laguardalow.com
    LLA Design Scope: Commercial Layout and Interior Design of Retail Center
    Lead Architect | Principal-in-Charge: John Low, AIA
    Senior Designer: Junkyeu Song, LEED AP
    Project Manager:Edgar Wong, AIA
    LLA Team: Sarah Lowe, Andy Fast, Insuk Shin
    Tower Design and Mall ExteriorDesign: SOM
    Landscape Consultant: ATLAS (China)
    Lighting Consultant: BPI
    Photography: Shu He Architectural Photography Studio, Edgar Wong


    來源:本文由LLA建筑設計公司/Laguarda.Low Architects (LLA)提供稿件,所有著作權歸屬LLA建筑設計公司/Laguarda.Low Architects (LLA)所有。

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